Role
Timeline
Chef’s Special by Freshly introduces an opportunity for customers to experience ‘EATertainment’ at home through limited-edition launches from famous regional and national chefs. This initiative combines the thrill of destination dining with craveable flavors, all while maintaining Freshly’s better-for-you ethos.
A seasonal collaboration with renowned chefs brought four distinct, high-value meals to the Freshly menu. This was supported by a cohesive marketing campaign, including a dedicated landing page, email marketing, social media, and display banners.
Concept
The project aimed to enhance the perceived value of Freshly meals, driving customer retention through high-quality, chef-driven offerings. A key focus was increasing brand awareness by crafting compelling marketing and PR stories, leveraging the unique networks and reputations of renowned chefs to elevate Freshly’s brand. Additionally, the initiative sought to attract new customers by introducing exclusive, limited-time culinary experiences that highlighted bold flavors and innovative storytelling.
Final designs
By the end of the year, Freshly collaborated with four renowned chefs, each contributing a unique, high-value meal to the menu. These partnerships showcased diverse culinary expertise, delivering exclusive dining experiences that elevated Freshly’s offerings.
A visually dynamic landing page anchored the campaign, uniting all chefs and their dishes in one cohesive space. Supported by email campaigns, social media posts, and display banners, the marketing effort broadened Freshly’s reach, driving increased brand awareness and attracting new audiences while strengthening loyalty among existing customers.
